Tag -> Earn
How royalties & rewards work
Rules & distribution
Tags accrue royalties. Communal tags become tag pots
1) Attention becomes tokens
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C tokens (circulation): Flow instantly between users when you browse, save, react, tag, or share
— like “likes,” but with value. -
R tokens (reserve/utility): Accrue over time from behavior and platform loops. Use R to steward hashtags, boost posts, and participate in marketplace actions.
2) Royalty split at the moment of interaction
When C transfers, a programmed split routes a portion to tagged parties. This is how royalties are paid in real time:
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Originals (referenced creators, remix sources) receive royalties
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Featured users, venues, businesses, brands, and other contributors receive a share
One action → multiple beneficiaries (originals, promoters, stewards, and viewers)
3) Communal hashtags & stewardship
Some tags (e.g., #food, #pet, #datemyfriend) are communal: no single owner.
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Top contributors share the tag’s royalties.
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Qualified users can use R to earn a limited-term stewardship slot (one active tag per user).
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Stewards help curate, moderate light rules, and keep the tag healthy.
The steward share (e.g., 10% of the tag pot) is defined in posted rules.
4) Theme Conquest — where communal tags compete
Each week, trending communal tags enter Theme Conquest — a public challenge to grow visibility and attract followers.
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Additional rewards are added to the tag pot.
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Top contributors can rally users to their tag.
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Momentum boosts visibility across the ecosystem.
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The most active tags “level up,” unlocking higher visibility and resale value.
→ Theme Conquest turns stewardship into a community game.
5) Marketplace — the next phase of ownership
As tags gain traction through Theme Conquest, they appear in the Marketplace, where users can:
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Auction hashtags for stewardship or resale rights.
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Trade in R tokens, closing the loop between creation, visibility, and value.
→ From attention to ownership — every loop feeds the next.
6) Token trails = transparent receipts
Every transfer writes a receipt (who paid, who earned, which tag, when).
Over time, your token trails show:
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Early discovery (for steward candidacy and contributor status).
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Attribution for royalties and promoter rewards.
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Eligibility for airdrops and special programs like Theme Conquest.
7) Fair play & anti-gaming
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No paywalls for attention — viewing earns, spam doesn’t.
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Identity & rate limits prevent wash actions and fake loops.
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Stewards must stay active; inactivity loses the slot.
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Disputes are resolved with transparent receipts.
8) Tips for playing
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Join weekly drops → reserve or steward a communal hashtag with R.
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Boost posts → reach more viewers; part of the cost returns to the tag pot.
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Tag originals → route royalties to rightful creators.
9) Theme evolution samples
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Food → dessert (#dessert)
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Pet / OMG → pet_omg (absurdly cute or shocking pet moments)
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Travel / Food → travel_food (what you eat on the road)